The Persuaders

Hi everyone,

Click here if you'd like to re-watch "The Persuaders," learn more about everything they discuss in the program, and/or read analysis of these phenomena from academics, practitioners, and viewers like you!

This website is a great resource, and might help you prep for Wednesday's writing assignment.

A great example of escalation of commitment

Do you find peanut butter to be really time consuming and/or difficult to use?

If so, you're not alone... and the market has provided an incredible new product to solve your PB woes!

Note: That's NOT my baby.
Photo credit: http://www.ebaumsworld.com/pictures/view/226255/

Fun stuff about consumer behavior, marketing, and other areas of interest...

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What do all these have in common?

(In looking for an image of a zipper, I came across this little gem -- NOTE: Don't click this link if you're squeamish! -- and this, which is lovely.)

Information, please...

The consolidated D2L website for both sections of CB should be up and running tomorrow (after some IT process that they'll run overnight).

The textbook will also be on hold in the library after they process it through their system -- maybe tomorrow, definitely by Friday.

Fun stuff to follow in the next blog post...

Cheers!

Welcome to consumer behavior...

...and welcome to Spring 2011!

Please explore this weblog and get familiar with using it. Throughout the semester, you'll be able to find the syllabus, assignment info, due dates, reference materials and all kinds of fun stuff related to marketing right here!

I'm looking forward to getting to know you and learning more about consumer behavior together.

Please let me know if there's anything you'd like to see added to help make this website more interesting, helpful, fun, useful, or in any other way better.

Thank you!
Graham