Sunday, December 21, 2008

CB grades

Hi consumer behaviorists,

With just a few exceptions, I've got all your final cases graded and your overall semester grades calculated. I'll submit these to the registrar's office tomorrow morning.

Please check the website to see how you did. If you're wondering about extra credit, it's factored into your grades (you can re-do the math to see how you would've fared without those points).

In general, I was really impressed by your final case studies. You've given me food for thought over the holiday season. Thank you for that, and for a wonderful semester!

Thursday, December 18, 2008

Grades are up for 341

Section 5 grades are now posted. Please check to see that they're accurate. I have to turn them in to the registrar's office tomorrow.

Thanks for a great semester, everyone. I hope you have a wonderful break!

Consumer behavior

Hi CB,

Please turn your case #5 in to me by 3:50 tomorrow afternoon. (Thanks to those students who got them in early!) Make sure to submit your assignments to TurnItIn as well.

I'll be in the classroom at 2:00, if anyone would like to discuss the case.

I'll turn 'em around as quickly as I can. Please look at the grade sheet online and make sure that all your grades are entered correctly for the semester.

Thanks, and good luck!

341.01 Final grades

Hi to the Principles students!

Section 1 -- I've finished ALL your grading (S&Ts, final papers & presentations, clicker anomalies, extra credit), and have posted an abbreviated version of the final spreadsheet on the secret code sheet.


Section 5 -- Your presentation grades are posted; I'm working on your papers now.

Thanks for all your hard work this semester!


Monday, December 15, 2008

Updated grades for 341

Hi everyone,

I know that I'm still missing a few S&T grades (since I didn't go into my office today), but the latest grade book online should be up-to-date, for the most part. If there's something missing (besides a show and tell from last week), please let me know as soon as you can.

Please note: There are no extra credit points factored into the "final" grade at this point.

Also, several people have asked what they should write in the executive summary of the final project. This is an excellent resource.

Good luck with all your finals!

Articles for case #5

Russ Belk -- "Possessions and the Extended Self"
This is from the Journal of Consumer Research, vol. 15 (2), Sept. 1988

Available through JSTOR & Business Source Premiere

The other article that's fun, shorter, and maybe more enjoyable is Wallendorf and Arnould's article, "We Gather Together: Consumption Rituals of Thanksgiving Day"
It's also from JCR, vol. 18 (1), June 1991

Out sick!

Dear students,

I'm so sorry -- I've been feeling puny since Friday afternoon, and won't be on campus today.

If you need to get in touch with me, PLEASE email and I'll get back to you asap.



Thursday, December 11, 2008

341 Group member evaluations

Hi to the Principles classes!

Each student nees to print, fill out and submit an evaluation form for your group members. This is an individual assignment -- I should get 1 from each of you when you turn in your final projects.

Thank you.

Friday, December 5, 2008

Case #5 now available

Hello to CB,

Here's the final case study.

Please let me know if the links are acting funny. This has been a pretty frustrating day -- I don't know if it's Google Docs, my computer, or me...

Have a great weekend!

Thursday, December 4, 2008


Hi CB,

Please submit your case #4 to TurnItIn. It'll be open for the next week, in order for you to do so.


Updated grade sheets

Find out how you're doing right here.

If there are any errors in your grades, please let me know ASAP!

CB assignment

Dear CB,

Please write a short, informal essay about some ritual activity that you engage in.

It can be related to a holiday, a family tradition, your daily grooming, something you always do with your best friend, or anything else that counts as a consumer ritual. (See the literature for ritual behaviors, if you haven't read it already.)

Here's one that I wrote last year.

Monday, December 1, 2008


I strongly recommend you read this article from Portfolio. It's a study of three men who saw the impending Wall Street implosion, years before it actually melted down, and how they figured out what was going on.

Fascinating and illuminating stuff.