Wednesday, March 31, 2010

Talk about brand involvement!

These Peeps-based dioramas are SO fun and timely -- just in time for Easter, the Peep-iest day of the year!

Monday, March 29, 2010

Interesting articles -- for fun & final wiki project

Hi consumer behaviorists!

Here are links to popular press articles that could be helpful in putting together your final group projects.

Consumption constellations:
This article is about a "girly" fashion website -- no Carhartts or black labs to be found! -- but the consumer attitudes and behaviors, and the strategic insights and implications (beginning on p. 2) are universal.
(Source: The New Yorker)

Celebrity culture:
Here's a thoughtful analysis of why we find celebrities -- from movie stars to flashes-in-the-pan -- so fascinating.
(Source: Newsweek)

Here's a story on how it's affecting some kids.
(Source: The New York Times)
Orthorexia only relates to dietary choices. If you'd like to make your wiki more general, i.e., call it "Too much of a good thing," you could also include information about compulsive exercise addiction.

Engagement rings:
This isn't an article, it's an advice column. The comments (at the bottom of the page, and on The Fray) are insightful, enlightening, funny, infuriating, etc....
(Source: Slate)

Geographic loyalty:
From an article on who owns the phrase "The last best place" ... "Then Kittredge had an epiphany, which may or may not have been helped by the gin-and-tonic he was drinking at the time."
(Source: The Washington Post)

Thursday, March 25, 2010

A day late, a dollar short

For those of you (surprisingly many) who didn't manage to get your papers submitted to TurnItIn by yesterday's deadline, you have an extension, until midnight tonight.

Your delay will cost you 2 points, but it's better than getting a 0 on the case, which will be the result of not submitting it online at all.

Again, please share the news with your classmates who might not check into the blog on a regular basis.

Wednesday, March 24, 2010



If you don't submit your case study to TurnItIn by midnight tonight (Wednesday, March 24), you will receive a grade of 0!

Spread the word. Share the love.

Wednesday, March 3, 2010


Hello, students!

All your grades for the first 1/2 of the semester -- short essays, cases, & wikis -- are now posted. Please double-check these and let me know if there are any discrepancies between the website and the work you've done.

Thanks, and have a great weekend!