Tuesday, September 30, 2008

The Giant Pool of Money

Click here to download or stream an entertaining and informative hour-long radio program that profiles some of the regular Joes who contributed to the current economic crisis.

It's really good and offers a unique perspective on the whole thing. It's not Phil Gramm, Ben Bernanke and Henry Paulson talking -- it's the bartender-turned-mortgage bundler and other small actors in the subprime mortgage dramedy...

Thursday, September 25, 2008

CB links

Hey CB,

Here are links to the CGM websites I showed in class today:

The Spec Spot
-- ads made on spec by current and future creatives
Visit 4 Info -- ads (TV and movie trailers) from around the world
Jones Soda -- soliciting label art and "fortunes" from people just like you!

And here's a link to the story about the Aqua Teen Hunger Force bomb scare from January 2007 (guerrilla marketing gone wrong!).

Have a great weekend,

BUS 341 -- Selective attention/perception

Hey Principles students,

Here's an article about how we process political information -- very interesting!

Happy weekend,

Wednesday, September 24, 2008

CB -- "A Love Story" essay

Hi CB,

Next Tuesday, you've got an assignment due, a short essay entitled, "A Love Story."

Please read about the extended self in the book and on the wiki (Drew talked about it in class yesterday), then write about an item that you feel is a part of your extended self -- something you'd run into a burning building to save.

In your essay, tell me what this thing is, where/how/when you got it, and why you love it as much as you do.

This should be a fun one!

CB -- case #1 clarification

Hi everyone,

If you're confused about question 3, try thinking about it this way:
What are firms really saying to their consumers by encouraging CGM? What social and economic messages are they sending out to their consumers (and others)?

Good luck!
See you tomorrow,

PS Another clarification, re turning in late assignments: Friday is -1 letter, Monday is -2, etc.

Monday, September 15, 2008

CB -- Case #1


Click here to access the reading and questions for the first case study. The link from the calendar should work as well.

Good luck!

Thursday, September 11, 2008

This guy wants your help!

Dear Graham,

Thanks so much for stopping by our booth at the Farmer's Market last Saturday. I would love to follow up with you regarding your offer to have your students work on marketing ideas for our company.

Our current site is www.darwindesignclothing.com, and over the next few weeks we'll be launching our new site, a beta of which you can see at www.swellfoop.com/unique-gift-ideas/. As you can see, we're already in the process of rebranding and repositioning. So all more input welcome!

We're a small company, about one year old, with the mission of selling organic t-shirts and related products that help promote a positive, sustainable message. We think of our shirts as Billboards for Change. We sell in about 20 stores and online. Deciding on how to market our message is of great interest and importance for us.

I would be glad to explain our history, experience, and growth with you and your students in greater detail. Simply let me know how you see the process moving forward.

You can reach me on this email or on my cell 917.915.4400.

Thanks again,

Otto Pohl
CEO (Chief Evolution Officer)
Darwin Design Clothing Company
321 East Main Street – Suite 408
Bozeman, MT 59715
phone: 800-807-4628
web: www.darwindesignclothing.com
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it's the only thing that ever has." -- Margaret Mead

Tuesday, September 9, 2008

CB textbooks' content reconciliation

Hi CB,

Check the calendar at the bottom of this page to see what information we're covering each day.

If you're using the 7th edition of the book, your chapter numbers will match those on the syllabus. If you're using an earlier or later edition of the book, you should make sure that you're studying the same information at the same time as the rest of the class.

I hope fall semester is going great for everyone!

Business plan selection (341)

Hey Principles students,

I don't know if everyone is having trouble with the link to the first assignment, or just some people, so I'm posting it again.

Try here.

If that link doesn't work, try this address: http://docs.google.com/Doc?id=dhf7c3gn_261cdm39vhr

Remember, this is due Thursday, 11 September.

Good luck!

Monday, September 8, 2008

343 book for sale

If anyone needs a Solomon book, Stephanie Cole is selling one for $50 (o.b.o.?). Write to her at stephaniecole32 (at) yahoo (dot) com.

Wednesday, September 3, 2008

341 updates

Hi all,

The links for all the BUS 341 assignments should be working now, both through the calendar, as well as through the master doc for the final project.

Also, I put a copy of the textbook on reserve in the library.

See you all tomorrow,

PS Next week, in 341 we're going to watch Startup.com, rather than The Persuaders. You might still want to watch The Persuaders, which is very interesting as well (but more CB oriented).