Wednesday, September 24, 2008

CB -- case #1 clarification

Hi everyone,

If you're confused about question 3, try thinking about it this way:
What are firms really saying to their consumers by encouraging CGM? What social and economic messages are they sending out to their consumers (and others)?

Good luck!
See you tomorrow,
Graham

PS Another clarification, re turning in late assignments: Friday is -1 letter, Monday is -2, etc.

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