Thursday, January 31, 2008

Super Bowl fun

Want to get your marketing pre-game on?

Click here, or here, or here.

Wednesday, January 30, 2008

Possible 341 final project

Hi 341ers,

One of your MSU colleagues heard about this class project, and asked if we could help. He and his family run an organic goat dairy (in Belgrade, I think), and need to put together a marketing plan. As of now, they primarily sell cheese, but are looking into selling compost as well, both in bulk and at the retail level.

Please let me know if you're interested -- they would be really grateful, and you'd have an excellent hands-on experience that you'd get to see put into practice.


Thursday office hours

I'll only be having office hours from 1:00-2:00 tomorrow.

Lecture slides for 341

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 10

Tuesday, January 29, 2008

Consumer behavior assignment

Hey 343,

Here's the first case. Follow the directions posted below, and have fun!

Don't wait to start this until the night before it's due. You'll be sad and tired the next day if you do.

The italic words in the questions are big clues as to what to look for in the readings, and what to write about in your answers.

CITE ALL YOUR SOURCES, even the textbook, even if you put something into your own words.

Have your roommate/friend/co-worker/significant other read your "final" draft to check for spelling, grammar, and punctuation errors. Fix said errors. Re-print. This will be your final draft.

Good luck, work hard, have fun!

Directions for case studies

Click here to access the directions for all the case studies.

Jobs and internships

Find the latest and greatest info here.

Another fun event

"Bicycle Eccentric" and "Bicycle Eclectic" are coming to the Emerson next month.

If you're interested in crazy/beautiful homemade bikes, this is the show for you!

You and your sweetie can enjoy an extra-long Valentine's celebration by going to the grand opening of the show on Feb. 15th. There's even a reception from 6:00-8:00 pm.

The language of politics

Here's an interesting article analyzing President Bush's use of language in last night's State of the Union address.

Please note that the people doing the analysis aren't linguists, or political theorists, but rather, college professors, one in business school and the other in communication.

But guess who does have a Ph.D. in politics? Frank Luntz!

Monday, January 28, 2008

Group formation

Hello BUS 341ers,

Tomorrow's going to be a busy day -- we're going to finish watching The Persuaders and discuss it in class, then we're going to sign up for Show & Tells and for your group projects.

Therefore, it's important that you come to class prepared. I recommend thinking about who you want in your group (some of you already know, I'm sure, and some have no idea). Groups can be no larger than 5 people. Also, please start thinking about which firm you'd like to put together a marketing plan for. Remember, it doesn't have to be Bozeman local (i.e., you can choose someone from your hometown, or just a small firm that you like), but you should make sure that you're picking someone who could use your expert advice and assistance.

See you all tomorrow,

Thursday, January 24, 2008

Excellent Event!

All business, but especially marketing students, should try to go to see William Malek next Monday, Jan. 28th, 5:10-6:30 in Reid 105.

The marketing club, headed by our own Joe Meyers, is bringing him in as a special guest.

Monday, January 21, 2008


Here are the syllabi for courses I'm teaching in spring 2008, in case you lose yours during the semester.


Consumer Behavior

Broke leg mountain

Hi everyone,

Guess what I did at Bridger this weekend? Yes, one minute I was bombing down Bobcat (last run of the day, naturally), and the next, I was thinking, "Oh, this isn't good..."

So my left knee is pretty messed up, though not as badly as it could be. I have a broken (but not displaced) fibula where the FCL attaches, and a torn medial meniscus.

See the anatomy here

What this means for my teaching is that I'll be in my office less than I expected to be, at least while I'm on crutches and there's snow and ice around. There's no parking close to Reid Hall, even for handicapped access, so I have to depend on my husband to chauffeur me door-to-door, and he has his own responsibilities to work around. I'll still be in class and have the same office hours, but my availability on MWF will probably be less than I was expecting it to be.

Anyway, it's not a great situation, but not nearly as bad as it could be.

See you in class tomorrow, and CB'ers, don't forget you have an assignment due!


Tuesday, January 15, 2008

Internship information

Please read for very important information! This should be available via Google Docs.


Hello everyone, and welcome to spring semester 2008!

Although I've used electronic communications in my teaching before, this is my first attempt at blogging. We'll see how it goes...

I hope to be able to use this blog to post articles, videos, audio clips, assignments, and calendar entries. I hope that you will all use it to access these materials, as well as to communicate with each other, and me, as we learn about the exciting world that is marketing.

And what is this world, this marketing world? That's what I want you to tell me. Share your answers in the comments section of this post.

Have fun, and good luck!