Monday, October 29, 2012
I've uploaded the list of possible exam questions for this coming Thursday.
Also, you have your first opportunity for extra credit in this class -- if you submit thoughtful answers to these questions, you can improve your Exam 1 score by a letter grade (i.e., 2 points).
In terms of effective studying, I suggest at least looking at the e.c. questions before you start studying for Exam 2. They should help...
Image source: http://www.adventuredad.com/images/boyscout.jpg
Posted by Graham at 9:22 PM
Friday, October 19, 2012
Sorry I didn't mention this in class yesterday -- you have an article to read for next Tuesday, "Consumers and their Brands," which is available as a PDF through D2L.
Image source: http://www.5brand.net/blog/wp-content/uploads/2009/08/brand.jpg
Posted by Graham at 11:04 AM
Tuesday, October 16, 2012
I know I haven't blogged in a long time, so I apologize!
I've recently seen a couple of infographics related to politics + marketing that I think are really fun, so here we go...
Here's another look at essentially the same kind of consumer data:
Getting more product-specific... What consumers' beer choices say about their political affiliations and activities:
It's imperative to note that none of these infographics are based on the companies' donations to candidates. They're all pretty simplistic consumption constellations based on statistical analyses of buying + voting behaviors.
These connections between consumers, their brands, and their favored political parties can sometimes cause cognitive dissonance when a spokesperson/exemplar of the brand doesn't personally align with the values the brand has come to represent in the marketplace.
P.S. Here's one last one about which TV characters are Democrats and which are Republicans. It won't load onto my blog (because it's interactive), but it's worth a click and a quick read!
Posted by Graham at 3:51 PM