Monday, January 25, 2010

When you eat white bread, do you feel lonely?

I hope everyone is enjoying watching the video in class this week. It certainly provides a lot of food for thought!

(Wow, what an awful pun... and I wasn't even trying.)

Here are the discussion questions. Please read them, think about them, and be prepared to share your opinions/insights when we finish watching the video on Wednesday.

If you're interested in learning more about the show, or the people in the show, or other information related to the show, you can access all this info (and streaming video, too!) via the PBS website.

Wednesday, January 20, 2010

How your hard-wiring costs you money

Here's a fun CB-related article. It's actually quite similar to the ideas that Dan Ariely puts forth in Predictably Irrational.

(Note: Some use of profanity & political commentary might be offensive to certain students. Read at your own risk.)

Read, ponder, comment...

Monday, January 18, 2010

The new wikis are ready!

In the sidebar, you'll see I've posted the link to the wikis for this semester. Please feel free to start poking around and figuring out how to use them.

You'll need to get my permission to edit the wiki -- when you click the "edit" tab (top left) PBWiki will send me an email asking to give you access. Any changes you want to make are in the "edit" mode, so if you try to make changes and can't, it's probably because you're still "in "view"...

I hope you've had a nice long weekend!

Friday, January 15, 2010


Hello consumer behavior scholars,

For the assignment that's due next Wednesday, you'll need the secret TII password.

[shhhh... it's the same for both sections: "montana"]

In the electronic version that you submit to TII, ONLY include your secret code name. On the hard copy that you submit in class, you should also write/type your real name at the top -- I can use this info to create the online gradebook.

Have a great weekend!

Tuesday, January 12, 2010


Hello to students in MKTG 343 (consumer behavior).

I hope you all had an excellent holiday break! I also hope we're off to a great start of the spring semester!

Everything you need for this class should be available to you, in advance, in the sidebar to the left of this page. Assignments will also be posted on the calendar at the bottom of the page, as well as in the syllabus.

Here's what you need to do before class next Wednesday (20 January):

1. Read "My Missspent Youth" by Meghan Daum.
2. Write a reaction paper (~2 pages, double spaced) about this essay, thinking about these types of questions:

* What motivated the author to make the consumption decisions that she did?
* Does she remind you of anyone you know (including yourself)? How?
* Do her decisions seem rational? Why/why not?
* Do you think she could have predicted/averted her financial crisis? Why/why not?
* Did you enjoy reading this story?

3. Submit this paper to TurnItIn.
4. Bring paper to class and turn in to me.