Thursday, February 28, 2008

Nike iD

Here's a funny account of a David-and-Goliath tale, only this time it's a Jonah-and-Nike tale...

It's several years old (2001), but since we've been talking so much about branding and attitudes and perception, I thought it would be fun to share.

This is another prank by the same guy, Jonah Peretti. I think it's hilarious, and useful, too! (Click on the "recordings" section to hear what it's all about.)

Tuesday, February 26, 2008

Sick day

To all three classes:

I've got The Bug that has already caught many of you. No classes or office hours today (2/26).

I apologize for any inconvenience this may cause, esp. for the 8:00 students!

Sunday, February 24, 2008

Question #4

This is for the 343 students for case #2.

Read all about a new book here, and click here to watch a fun short video about the 6-word memoir project. You can use these for any of the questions. (I'll be REALLY impressed by anyone who can answer question 1 using one of these!)

And here's a fourth question for you:
#4. Write your own 6-word memoir.

Have fun -- I'm looking forward to reading these!

Funny ad

Hello all,

I can't remember which class was talking about male/female appeals in ads, but I think most people will enjoy this ad.

Please note: this ad shows brief female nudity, and may not be comfortable viewing for all students.

Wednesday, February 20, 2008

And in other cycling news...

Did you know that one of the best riders in the world is from Butte?

That's right -- last year, Levi Leipheimer won the U.S. national road champion's title, and finished 3rd overall in the Tour de France.

However, even though Levi's never been accused, or even suspected of doping, the team that he signed with this year, Astana, has been barred from racing in the TdF this year. This is a result of Astana's connection with doping during last year's Tour. However, the team management completely cleaned house and reaffirmed its commitment to clean riders for 2008, so this news is a shock, not only for Levi, but for Alberto Contador, who won the Tour last year while racing for Discovery, and was expecting to be allowed to defend his jersey in this summer.


The Tour of California has the most incredible real-time website I've seen.

You don't even have to be a cycling fan to appreciate the live video feed, stats, photos, written commentary, and everything else that they have available.

Very interesting articles

Click here to read about a trend affecting some large retailers.

Then click here to read people's comments about the article.

Then click here to read about folks on the other end of the distribution spectrum.

Veddy intereresting...

Opportunity #2

From Michelle Passmore:

Chinook Wireless is hosting a YouTube commercial contest!

Quick Facts:
•The video must highlight Chinook as a company, or a service or product
•Video must be commercial length (either :30 or 1:00)
•All content must be original (no copyrighted works)
•As many entries as you want (you can only win once however)
•Contestants must be a Montana High School or College Student
•To be considered, you need to fill out the online form (link above)
•Follow YouTube Terms of Service located at

One 1st Prize - Cannon GL2 Video Camera - $1,971.00 value

Five 2nd Prizes - Aiptek A-HD - $144.51 value

Check out the website for more information at

Submissions due February 28th!

Please let your students know about this opportunity and feel free to
contact me with any further questions.

Michelle Passmore
Chinook Wireless
Public Relations Specialist

Opportunity #1

This is from Linda Ward:

Stop by the NAVSEA booth tomorrow and hand in your resumes. They are interviewing on campus Friday. Current career openings include contracting positions in their Naval Acquisition Program (a rotation program similar to the Boeing Management rotation program) and logistics/finance positions in the Naval Career Program.

NAVSEA employs 6,000 people in Keyport, WA, on the beautiful Olympic peninsula (a 30 ferry ride to Seattle).

Note: they call entry level positions "Intern Programs," and summer programs "Summer Programs."

There is a good chance for CoB students to land great summer positions. They have been recruiting MSU engineers for years and want to make MSU single focus for their business recruitment. If students can't make it tomorrow, I have an email to send resumes also. NAVSEA is interested in presenting at future club meeting (all clubs would be wonderful!).

Any student with questions should stop by and see me. Help CoB establish this relationship with a substantial national recruiter, thereby helping our students with career opportunities!

Linda B. Ward
Assistant to the Director
The Bracken Center for Excellence in
Undergraduate Business Education
College of Business - Montana State University
408 Reid Hall
Phone: (406) 994-1995 Fax: (406) 994-6206

341 Slides, part 2

Chapter 5

Chapter 8

Chapter 9

Chapter 17

Monday, February 18, 2008

Office hours

Hello to all:

Due to my crazy doctor's and PT's schedules this week, the only time they can see me is early afternoon on ... Tuesday and Thursday.

Therefore, I won't be having office hours at the regularly scheduled times this week. Next week will be back to normal. However, please contact me to set up an appointment if you need to get together before then.


PS I'm in week 5 of no walking, so the end of this process is near (I hope!)

343 Case 2 guidelines

Hi other guys,

Click here for materials to write case #2.

341 Segmentation assignment

Hi guys,

Click here to access the written instructions for the segmentation assignment (due Thursday).

Have fun!

Wednesday, February 13, 2008

Mea culpa

Dear 341ers,

This has never happened to me before, but I think I left your SWOT analyses in the classroom last week when you turned them in to me.

Please bring a copy to class with you tomorrow, or to my office at your earliest convenience.

Thanks so much,

Tuesday, February 12, 2008

"Love Story" assignment

Hi CBers,

In honor of Valentine's Day, your next assignment is to write a love story, due next Tuesday (2.19).

In this short personal essay, please describe something that is or has been priceless to you. Did you buy this special item or was it a gift (or a find…)? Is this item still in use, a thing of the past, or something you could use in the future? If you don't have it anymore, tell me what happened to this item. Most importantly, WHY is this item so meaningful for you? In other words, tell me all about something you'd run back into a burning building to retrieve.

This story can be funny, sad, sweet, etc. as long at it's true and from the heart. If you think you've written a good one, I'll encourage you to read it in class. If you've written something really personal that you don't want to share with anyone (but me), I'll honor that wish.

Please DON'T write about your first girl/boyfriend (or your current gf/bf), your mother, or your dog. I don't doubt you have much love for all of them, but the point of this exercise is to dig into how consumers interact with inanimate objects, and to examine why certain items become so important to certain people.

Good luck, have fun, happy Valentine's Day!

Monday, February 11, 2008

New additions

I've added links to collected writings by Malcolm Gladwell and Sherman Alexie. They're under the "Websites I like" sidebar on the left-hand side of the page. I strongly encourage everyone to check out both of them -- these guys are so good!

You might know M. Gladwell from a business school class; he's the author of The Tipping Point and Blink, which are excellent books about consumer/market behavior. He does a really great job of researching his material, and then a really great job of writing in an entertaining and informative way. If I could switch lives with anyone for a day, it might be M.G. (I'd also dig having that hair...)

You might know S. Alexie as the winner of the 2007 National Book Award, or maybe as the screenwriter of "Smoke Signals," a very funny/slightly sad movie. Mr. Alexie writes fiction and nonfiction about his life as a Spokane Indian living in the United States -- so again, consumer/market interactions, from a first-person perspective. In social research, this is known as autoethnography; S.A. is very good at it.


Saturday, February 9, 2008

Okay... just... wow...

Want to read about some really interesting consumer behavior?

I thought so...

Friday, February 8, 2008

More opportunities for you!

PrintingForLess will be in the Bracken Center, 2/20/2007 from 3:00-5:00 to visit with students and accept resumes for positions. Please come take advantage of this opportunity!

Also, click here to access an updated list of firms recruiting CoB students at the Almost Spring Career Fair. If anyone talks to the BLM about the marketing position(s) they're hiring for, I'd love to hear what that's about!

Finally, if you're looking for a job and you haven't already done so, you should register with Career Services. (Principles students please take note of the mission statement at the bottom of the page!) They also have a very good page full of resources for you here.

I'm forwarding this invitation

COB Students,

On March 5th, American Bank along with the Finance Club is hosting a Student/Professional Mixer for all Options. Last year there were about 40 local business professionals who attended the event. It is a great opportunity for you to meet and network with local business people.

All MSU COB students and faculty are invited to attend. Refreshments will be provided by American Bank and RSVP’s are required. If you wish to attend, please sign up in the Bracken Center (4th floor Reid) no later than February 22. It will be a great event! If you sign-up and cannot attend, please notify me by February 29th as American Bank is planning food based on your attendance.

Where: American Bank: 1632 West Main Street (across from Hastings/McDonalds)
When: March 5, 5:30 pm
Dress: Business Casual

If you have any questions, please feel free to contact me at any time!


Cairn Clark
MSU Finance Club President
Phone: (406) 396-3499

Chapter 10 -- BUS 341

Hi everyone,

for the exam on Tuesday, you need to know the information contained in pages 268-281. Even though we didn't cover these slides in class, we discussed the information contained in this first part of the chapter, and there were several very good show & tell presentations that covered this material.

When you're studying, you don't need to memorize facts about Generation X (for example), but rather concentrate on the concepts behind the bold-faced terms. So, continuing this example, you want to focus on how and when personality traits + demographic characteristics are useful in segmenting the market.
Here's an online study guide that you might find useful.

If you have any questions about anything, please send me an email.

Good luck, and have a great weekend,

Tuesday, February 5, 2008

Miller Brewing Co.'s Super Bowl ad

So Miller didn't try to compete with Budweiser in the Super Bowl ad extravaganza. What did they do instead to try to catch some of the XLII buzz?

Watch it here. Also, read the comments below the video for insight into how they got this on air by the next morning.

What do you think? Genius or useless?

Monday, February 4, 2008

Two good articles

There's great marketing stuff in yesterday's New York Times.

Check out this article on innovation, and this one on branding.

SWOT instructions

Hi 341ers,

Find instructions for your SWOT analysis here.

Note: In a SWOT, you should keep your descriptions brief and to the point, but not so brief that your audience doesn't know what you're talking about.

Poor example: "Competitors"

Better examples: "New firms entering same market space" or "Established firms working to hold market share"

See the difference?

Please ask any questions you might have in class, or during office hours, or in an email.

See you tomorrow!