Friday, February 8, 2008

Chapter 10 -- BUS 341

Hi everyone,

for the exam on Tuesday, you need to know the information contained in pages 268-281. Even though we didn't cover these slides in class, we discussed the information contained in this first part of the chapter, and there were several very good show & tell presentations that covered this material.

When you're studying, you don't need to memorize facts about Generation X (for example), but rather concentrate on the concepts behind the bold-faced terms. So, continuing this example, you want to focus on how and when personality traits + demographic characteristics are useful in segmenting the market.
Here's an online study guide that you might find useful.

If you have any questions about anything, please send me an email.

Good luck, and have a great weekend,


Johnny P said...

Where exactly do we go after we click on the link to the study guide? I would really like to utilize this tool, but I am not sure where to navigate to on the website!!!

Graham said...

I've put in a different link that should work better (as far as popping you directly onto a page with useful content).

Please let me know if it's still not working.