Here's a funny account of a David-and-Goliath tale, only this time it's a Jonah-and-Nike tale...
It's several years old (2001), but since we've been talking so much about branding and attitudes and perception, I thought it would be fun to share.
This is another prank by the same guy, Jonah Peretti. I think it's hilarious, and useful, too! (Click on the "recordings" section to hear what it's all about.)
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