Thursday, March 27, 2008

Chapter 11 slides...

... are here.

You should also read about Everett Rogers and his Diffusion of Innovations theory on this Wikipedia page. Note, especially, the 8 factors that influence people's rate of adopting new products.

Finally, look at this model of the technology adoption curves. Why are they shaped this way? I'm going to ask in class on Tuesday, so be ready!


Click here to get into the Smirnoff Raw Tea website that we talked about in CB today. Notice the constellations of products/brands/slang/etc., and what they say about the people in the videos.

Wednesday, March 26, 2008

Truly dorky pleasure

My dad sent me this video, created by Columbia Business School (CBS) students.

A little history: Glenn Hubbard, the Dean of CBS, was hoping to be appointed Chairman of the Federal Reserve when Alan Greenspan retired. As the former chairman of the president's Council of Economic Advisors, this wasn't an outlandish suspicion on his part. Instead, Bush named Ben Bernanke to the post. In the video, the singer is supposed to be Hubbard, and the guy with the beard is Bernanke. I think you'll probably recognize Pres. Bush...


Here's a story on the new wave of so-called "green-collar jobs."

Boycott Wal-Mart

I think this is one of the most shameful examples of corporate behavior I've seen in a long, long time.

My husband was telling me about it over breakfast this morning, and it literally made me feel sick.

What?? Wow!!

The meek shall inherit the earth...

Ball pit madness

Here's the scoop on the heroin-filled syringe in the McDonald's ball pit.

Here's the skinny on snakes (though these snakes are far from skinny) in a ball pit.

Bonus item: Here's a song about a heroin-filled syringe from the amazing Jeff Buckley. (Pay no attention to the first 20 seconds.)

Tuesday, March 25, 2008

Entrepreneur Day is coming up!

If you want to go to this and eat free, delicious lunch, you'll need to RSVP to Audrey Lee at ext. 7026, or

When: Tuesday, April 1, 2008
Where: Montana State University Strand Union Building Ballrooms C

9:00-9:40 am Registration
9:40-10:00 am Welcome & Overview
10:00-10:15 am Summary of Events
10:15-11:00 am Session I (Glimpse of Entrepreneurship Education at MSU CoB)
11:00-11:10 am Break
11:10-12:10 pm Session II (Young Entrepreneurs in Business)
12:10-1:30 pm Lunch & Keynote (Ballroom B)
1:30-2:45 pm Session III (Ask the Experts)

The College of Business is bringing the fourth annual Entrepreneur Day to Montana State University as part of its on-going community service to enhance entrepreneurial spirit and education. The program design of Entrepreneur Day is intended for high school and college students, but anyone interested in entrepreneurship or business is welcome to attend.

This free event will take place in the Strand Union Ballrooms B & C on the MSU campus Tuesday, April 1. Registration starts at 9:00 a.m., with the final session ending at 3:00 p.m. Reservations are requested by Friday, March 28, but early reservations are suggested as space is limited.

The day will be broken into several panel sessions. Session I will provide students a glimpse into the Alderson Program in Entrepreneurship (the only university program of its kind in the state) and some of the entrepreneurial and business management courses available through the College of Business, in collaboration with The Center for Entrepreneurship for the New West. A panel of students enrolled in these courses will offer insight on projects they are working on, courses designed to provide guidance to future business owners and competitions open to student participation.

A lively interactive conversation between a panel of young entrepreneurs and the audience will take place for Session II. The panelists will share ideas on personal experiences, personality types they believe fit the role of an entrepreneur, educational needs, as well as resources that have helped them develop as entrepreneurs.

Robin Béquet, owner of Béquet Confections, an artisan caramel business, will be the featured keynote speaker during the noon hour luncheon. Over the past six years, Béquet’s high-end, gourmet caramels have won numerous awards in the gourmet food industry. Over 600 gourmet markets and natural food stores across the country carry these award winning, all-natural, Béquet™ Gourmet Caramels.

The final session of the day will be an open question and answer time with a panel of experts who provide services or advice to entrepreneurs beginning and expanding their businesses. They will share knowledge and real-life stories as the group explores what needs to be done, once a business is established, in order for it to succeed.

This is crazy!

I've heard about this before, but never seen it myself.

What an amazing illustration of perceptual selection!

I think it's also a very effective PSA.

Packaging analysis

Hi 341,

Here are the instructions for the packaging analysis, which is due next Tuesday (April 1).

Have fun!

Thursday, March 20, 2008

Great article

Does anyone have a Flip yet?

It looks really cool, and to have grabbed 13% market share in its first year is remarkable.

Everyone should read this piece. It's so interesting with regards to both consumer behavior and new product development.

Wednesday, March 19, 2008

Taste test

So, this isn't as good as the cheeseburger-in-a-can article, but it comes close.

It's just great, on so many levels -- consumer psychology, new product development, promotions & packaging...

Subculture case (MKT 343)

Hi CBers,

Click here to get the questions for the next case, on subcultures, due April 1st.

Please be sure to cite all your sources in all your answers. I know I sound like a broken record, but for those of you who are having trouble with this concept, try this:

Just like in case #2, you should have a minimum of 20 citations in your answers for this assignment. If you have fewer than that, I can pretty much guarantee that you won't make an A. <10, and you won't get a B.

If you're really having trouble with what/how to cite correctly in a research paper, please come and see me during office hours (or make an appointment for another time).

Good luck, and as always, have fun!

Tuesday, March 18, 2008


Hello to all three classes!

Please look at the calendar at the bottom of this page to see what's going on for the rest of the semester.

CB -- I think (hope) that this is your final calendar. Please note the following:
If you're signed up to do S&T on March 25, you'll need to make it up at another time.
If you're signed up to do S&T on April 1, you'll need to go on March 27 instead.
If you're signed up to do S&T on April 15, you'll need to go on April 8 instead.

Principles -- there will most likely be a bit more shuffling around before the semester is out. I'll keep you posted.

Thanks for your attention, patience and cooperation!

Research assignment (BUS 341)

Click here to access the directions for the research assignment. We'll continue talking about how to do marketing research on Thursday, so you might want to think about questions specific to your firm that you can ask in class.

A few things that you really need to note:
You do not have to collect any data before you turn this in on 3/27.
You do need to tell me how you plan to execute steps 4, 5, & 6 in your writeup due 3/27.
Make sure you turn in two plans -- one for secondary data collection, and one for primary.

One more thing:
If you're planning on conducting an online survey, I highly recommend these guys.

Good luck. Git on it.