Wednesday, February 9, 2011

One response to hypercommercialism and hyperchoice

The Burning Man festival, held annually in the Black Rock Desert in Nevada, emphasizes experiences, interpersonal communication, sacred consumption, and playfulness. It's a "brand-free zone," meaning that any commercial brand names, logos, etc. are forbidden from being displayed. This doesn't prevent people from engaging in barter or other forms of trade, nor does it keep them from engaging in displays of "personal brands."

There's a consumer behavior researcher named Rob Kozinets who has written excellent essays & papers about this phenomenon.