Thursday, October 29, 2009

Older consumers = laggards?

Today's New York Times has published a timely article, in light of today's discussion in 341 about who comprises the "laggard" segment of the consumer population...

Tuesday, October 27, 2009


(Trash the dress photo courtesy John Michael Cooper)

Extra credit available for 341 students:

Watch the film Iron Man, and list all the branded products (goods, services, ideas) you can spot.

(At the risk of sounding like a teenage girl, I am sooo excited about the sequel...)

Here are the ideas/guidelines for the group assignment for the 343 students (sorry, not as fun, I know... but still pretty fun, right?)

Thursday, October 15, 2009

Zappos article

Here's a great article about retail strategy, customer service, distribution modeling, etc.



Survey writing tips

Hi 341 --

I just found some information from Qualtrics that gives very good basic directions for writing useful, user-friendly survey questions. These "pitfall" tips are also excellent.

If you're planning on creating a survey (or surveys) for the primary data portion of your research, I highly recommend reading these first!

Have a great weekend,

Wednesday, October 14, 2009

343 Case study

Hi to the CB students!

Case study #2 is now posted.

Please come to tomorrow's class prepared to watch a great video, pay close attention, and take good notes!

341 Research assignment

Hi marketing students!

Click here to access the instructions + a few examples for your group research assignment.

Click here to look at more examples.

Good luck and have fun!

Friday, October 2, 2009

Weekend fun

"People don't know what they want. They only want what they know."

Does this collection of awesome inventions prove or disprove this statement? Which are your favorites?

I really wish the Flying Platform and the Illuminated Tires (and the Dog Restrainer, pictured above) were available in stores!

PostSecret at YAM

Hi everyone,

Check out what's opening today in Billings -- the traveling PostSecret exhibit.

It runs through mid-January, so I hope everyone who wants to gets a chance to see it!

Thursday, October 1, 2009

Oct. 1 -- office hours

Greetings to all!

I'll only be in my office this afternoon until 3:00 pm.

I will be in tomorrow afternoon, from 12:00-3:00, if you need to see me.

And as always, you're welcome to make an appointment if there's another time that works better for you.

Contesting an answer on an exam

Hi 341 students!

From the syllabus, the correct way to contest an answer on an exam:

"If you believe I've made an error in grading or recording an assignment you've completed, please give me a written request for review, providing a full explanation and referring to specific wording in the text or course materials to support your request....

Example: "On Thursday's quiz, 'A' was listed as the correct answer for question #5. However, according to the book on p. 344, 'C' could also be considered correct because..."


In other words, if you want me to reconsider particular questions from Exam 1, your appeals must have more support than simply, "I think..." statements.

(Therefore, everyone who has submitted an appeal so far will need to revisit the issue(s) a little more diligently.)

Thanks, and good luck!