Wednesday, April 25, 2012

Turn It In

Hi all,

Ten of you didn't submit Case 3 answers to TII yet.  Please do so ASAP.  I won't post your grades until you do!

Tuesday, April 24, 2012


Make sure you follow instructions for book review #2 if you're planning on doing a second one.  Note: this book review expects you to compare the book you read to your textbook, and all the knowledge about CB that you've accumulated over the semester.  It's not the same as BR #1!
Your blogs are due by the end of this week.  I'll start grading them as soon as I finish grading cases.  Remember, grades are based on quality of posts as much as quantity.
Sorry for not including the link to the extra credit survey.  If the link doesn't work, the address is
"Beer Country" (my documentary) is showing at the Procrastinator at 4:00 on Thursday.
Finally, I can't believe I didn't post this last Friday!  The creation & diffusion of new holidays/rituals is an interesting CB phenomenon...

Monday, April 23, 2012

Extra credit opportunity!

Hi everyone,

If you'd like to earn 1% of your final grade -- while helping me out with a research project! -- click here and take a relatively short survey about running footwear.

You don't have to be a runner, or like running, or even know anything about running in order to participate!  You do, however, need to provide me with an identifiable name at the end (when it asks for your email address), so that I can give you credit.  If you want to be entered into the drawing, you'll need to give me your email address as well.

Thanks for your help!

Edited on 4/24 to add link to survey: 

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Wednesday, April 18, 2012

Group wikis, more info

When you go to the "welcome" page of the class wiki, you'll see a link that says "Group Wiki Pages." 

Please use this page as the index to link to each group's "home page."
Click here to access examples of other groups' end-of-semester projects.  The one entitled "Social Reinforcement Behavior" is an excellent example of how to do a group wiki for the final grade in this class.  

My only criticism of this group's project is that it's not very visually appealing.  They should have used more images, headers, other graphic elements to help break up the text & help the readers understand the information they presented.

Group wiki guidelines

Your group project should be ~1 new page per person in the group.  
You’ll have no more than 15 minutes to present your wikis.

One of your pages should be an overview of the topic you’ve chosen:
  • Definition of the phenomenon/activity/idea
  • Overview / links out to the rest of the pages
  • Anything else that you feel would enrich this “landing page”

At least one of your pages should contain the CB theories that relate to your topic:
  • Include links to wikis from the semester that are relevant
  • Also include links to other relevant sites

If appropriate, other pages can include:
  • the history of your phenomenon
  • real world examples of your topic
  • multi-cultural/cross-cultural/sub-cultural variations on the theme
  • CB phenomena that are related (but not the same) as your topic
  • etc. -- be creative!  

Your topic should be a “big” enough phenomenon that you can come up with amazing, interesting, “fat” pages full of info that will mesmerize the rest of us during your presentation (and make us want to go back and revisit your wiki after the class is over). Break out your info onto individual sub-topical pages as appropriate -- whatever is the most logical organization of your information is the format you should use.

Make sure your pages are unified, i.e., they look like they're all part of the same project (as opposed to 5 people's individual work stuck into the same electronic document).

Don’t try to talk about everything you include in your wiki during the presentation.  Just make sure you talk about the most relevant info -- you can include a lot more stuff that you discuss during your 15 minutes of fame.

Here's the Google doc with the same instructions, if you want to print them out, etc.

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Tuesday, April 17, 2012

Babies study guide (and other stuff)

Study guide: You asked for it, you got it!  I'll hand out hard copies in class tomorrow, too.

REMINDER:  The date for case #3 (about Babies and culture) has been moved to next Wednesday, April 25.

If we need to, we will use Monday, April 23 to finish up wikis, since there are a lot of you who still need to present.  If we don't need to do wikis on Monday, we still need to get together to take care of end-of-semester business:
  • Working on your group wikis
  • Answering questions you might have about case #3
  • Filling out Knapp forms

To make coming to class more, uh, palatable, I'll bring Granny's donuts.  Okay?  So everyone come!

Note:  I'll be posting fairly extensive instructions/guidelines/examples for your group wikis this afternoon, so stay tuned...

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Monday, April 16, 2012

I'm such a good mom!

Note: there is a full, clean sippy cup of water just out of the frame...

Wednesday, April 11, 2012

Babies case material & Q1

Please read the following articles / websites in order to answer the questions for case #3.

Case 3, Question 1:
One recurring – and valid – critique of this movie is that the filmmakers don’t really represent reality, or offer much deep insight, into the lives of babies around the world.  Using the articles above, your textbook, and other sources (if you choose) to support your answer, discuss, in detail, what this film CAN teach us about consumer behavior within the four cultures it focuses on.

Your answer should be both broad and deep, i.e., don’t just mention one or two aspects of CB.  Really dig and see how much you can learn from this “text.”  And remember, as always, to cite everything you write about!

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Monday, April 2, 2012

When you have some free time...

This is a fascinating article about the first official women's football (i.e., soccer) teams in the UK.  Funny, the Scottish team captain used the pseudonym "Mrs. Graham."

It's a quick read, and contains a lot of interesting info: Riots! Crowds numbering in the 1000s! Scandalously revealing outfits!  And more!

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Study guide for case #2

 Here you go -- use it wisely...  :-)

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