Wednesday, April 11, 2012

Babies case material & Q1

Please read the following articles / websites in order to answer the questions for case #3.

Case 3, Question 1:
One recurring – and valid – critique of this movie is that the filmmakers don’t really represent reality, or offer much deep insight, into the lives of babies around the world.  Using the articles above, your textbook, and other sources (if you choose) to support your answer, discuss, in detail, what this film CAN teach us about consumer behavior within the four cultures it focuses on.

Your answer should be both broad and deep, i.e., don’t just mention one or two aspects of CB.  Really dig and see how much you can learn from this “text.”  And remember, as always, to cite everything you write about!

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