Thursday, April 29, 2010


All the grades that you've earned to this point -- including wikis and case #3 -- are now available for viewing in the sidebar on the left.

Please look closely at your scores and let me know ASAP if there are any errors in your record.

Thanks for your attention to this!


Hello CB scholars,

The window for TII has been re-opened to allow you to submit your papers until midnight tonight (Thursday, 29 April), for a 2-point deduction for being late.

I strongly suggest you get 'em in while the getting is relatively good. If you wait until tomorrow, the penalty goes to 10 points... ouch!

Good luck with your last few classes, with your finals, and with your wikis for this class! I'm really looking forward to seeing your final results next week.


Monday, April 12, 2010

No class Wednesday!

Okay, so the weather is supposed to be pretty awful again on Wednesday, but maybe you can pretend to be this girl while you're working on case #3...

Please note: I'll be in my office on Wednesday from 8:00-2:00. If you have questions about the case, NOW is the time to ask. There's no reason why anyone should do poorly on the last few assignments of the semester -- I'm here to help!

(However, I can only help those who ask for it. Otherwise, I'll think you're doing just fine.)

Questions? Concerns? Come by! Send an email! Reach out!

Friday, April 9, 2010

Montana tourism via China

This is a really cool website that Hal Maa passed along to me -- promoting MT tourism in China!

"My Green Event" -- TurnItIn

For the few stragglers who missed the Wed electronic submission deadline...

I've extended the TII deadline until midnight tomorrow (Saturday) -- you can still submit your green event assignments and get credit for them, - 2 points for being late.

If you don't have it in by tomorrow night, you'll receive a 0!

Wednesday, March 31, 2010

Talk about brand involvement!

These Peeps-based dioramas are SO fun and timely -- just in time for Easter, the Peep-iest day of the year!

Monday, March 29, 2010

Interesting articles -- for fun & final wiki project

Hi consumer behaviorists!

Here are links to popular press articles that could be helpful in putting together your final group projects.

Consumption constellations:
This article is about a "girly" fashion website -- no Carhartts or black labs to be found! -- but the consumer attitudes and behaviors, and the strategic insights and implications (beginning on p. 2) are universal.
(Source: The New Yorker)

Celebrity culture:
Here's a thoughtful analysis of why we find celebrities -- from movie stars to flashes-in-the-pan -- so fascinating.
(Source: Newsweek)

Here's a story on how it's affecting some kids.
(Source: The New York Times)
Orthorexia only relates to dietary choices. If you'd like to make your wiki more general, i.e., call it "Too much of a good thing," you could also include information about compulsive exercise addiction.

Engagement rings:
This isn't an article, it's an advice column. The comments (at the bottom of the page, and on The Fray) are insightful, enlightening, funny, infuriating, etc....
(Source: Slate)

Geographic loyalty:
From an article on who owns the phrase "The last best place" ... "Then Kittredge had an epiphany, which may or may not have been helped by the gin-and-tonic he was drinking at the time."
(Source: The Washington Post)

Thursday, March 25, 2010

A day late, a dollar short

For those of you (surprisingly many) who didn't manage to get your papers submitted to TurnItIn by yesterday's deadline, you have an extension, until midnight tonight.

Your delay will cost you 2 points, but it's better than getting a 0 on the case, which will be the result of not submitting it online at all.

Again, please share the news with your classmates who might not check into the blog on a regular basis.

Wednesday, March 24, 2010



If you don't submit your case study to TurnItIn by midnight tonight (Wednesday, March 24), you will receive a grade of 0!

Spread the word. Share the love.

Wednesday, March 3, 2010


Hello, students!

All your grades for the first 1/2 of the semester -- short essays, cases, & wikis -- are now posted. Please double-check these and let me know if there are any discrepancies between the website and the work you've done.

Thanks, and have a great weekend!

Wednesday, February 24, 2010

Work day on Monday

Remember -- we won't be having class on Monday, March 1.

In lieu of coming to class, you're expected to do preliminary work on your case studies -- identifying theoretical bases that can be applied to the questions.

As always, PLEASE don't hesitate to come to me with any questions or concerns that you have re the case (or anything else). I'll be in my office on Monday, though perhaps not until 9:00 am. You're also welcome to email me any time.

Have a great weekend!

Wednesday, February 17, 2010


Dear students,

I'm sick at home today -- trust me, you don't want me to come in... You can always get in touch with me via email if you have questions or concerns.

One of the Faculty Services assistants will be collecting your case studies at the beginning of the period, and I'll probably pick those up and start grading them tomorrow.

If you haven't done so, please submit your cases to TurnItIn before midnight tonight! You'll get a 0 for your case if you don't!


Monday, February 1, 2010


For Wednesday, Jan 3, you all need to find, print, read, and be ready to discuss the following article:

Belk, Russell (1988), "Possessions and the Extended Self," Journal of Consumer Research.

This is homework, so be prepared! It's a long article, but interesting and well written, so be sure to budget adequate time to go through it and digest it.

Monday, January 25, 2010

When you eat white bread, do you feel lonely?

I hope everyone is enjoying watching the video in class this week. It certainly provides a lot of food for thought!

(Wow, what an awful pun... and I wasn't even trying.)

Here are the discussion questions. Please read them, think about them, and be prepared to share your opinions/insights when we finish watching the video on Wednesday.

If you're interested in learning more about the show, or the people in the show, or other information related to the show, you can access all this info (and streaming video, too!) via the PBS website.

Wednesday, January 20, 2010

How your hard-wiring costs you money

Here's a fun CB-related article. It's actually quite similar to the ideas that Dan Ariely puts forth in Predictably Irrational.

(Note: Some use of profanity & political commentary might be offensive to certain students. Read at your own risk.)

Read, ponder, comment...

Monday, January 18, 2010

The new wikis are ready!

In the sidebar, you'll see I've posted the link to the wikis for this semester. Please feel free to start poking around and figuring out how to use them.

You'll need to get my permission to edit the wiki -- when you click the "edit" tab (top left) PBWiki will send me an email asking to give you access. Any changes you want to make are in the "edit" mode, so if you try to make changes and can't, it's probably because you're still "in "view"...

I hope you've had a nice long weekend!

Friday, January 15, 2010


Hello consumer behavior scholars,

For the assignment that's due next Wednesday, you'll need the secret TII password.

[shhhh... it's the same for both sections: "montana"]

In the electronic version that you submit to TII, ONLY include your secret code name. On the hard copy that you submit in class, you should also write/type your real name at the top -- I can use this info to create the online gradebook.

Have a great weekend!

Tuesday, January 12, 2010


Hello to students in MKTG 343 (consumer behavior).

I hope you all had an excellent holiday break! I also hope we're off to a great start of the spring semester!

Everything you need for this class should be available to you, in advance, in the sidebar to the left of this page. Assignments will also be posted on the calendar at the bottom of the page, as well as in the syllabus.

Here's what you need to do before class next Wednesday (20 January):

1. Read "My Missspent Youth" by Meghan Daum.
2. Write a reaction paper (~2 pages, double spaced) about this essay, thinking about these types of questions:

* What motivated the author to make the consumption decisions that she did?
* Does she remind you of anyone you know (including yourself)? How?
* Do her decisions seem rational? Why/why not?
* Do you think she could have predicted/averted her financial crisis? Why/why not?
* Did you enjoy reading this story?

3. Submit this paper to TurnItIn.
4. Bring paper to class and turn in to me.