Click here to access the directions for the research assignment. We'll continue talking about how to do marketing research on Thursday, so you might want to think about questions specific to your firm that you can ask in class.
A few things that you really need to note:
You do not have to collect any data before you turn this in on 3/27.
You do need to tell me how you plan to execute steps 4, 5, & 6 in your writeup due 3/27.
Make sure you turn in two plans -- one for secondary data collection, and one for primary.
One more thing:
If you're planning on conducting an online survey, I highly recommend these guys.
Good luck. Git on it.