Thursday, March 27, 2008

Chapter 11 slides...

... are here.

You should also read about Everett Rogers and his Diffusion of Innovations theory on this Wikipedia page. Note, especially, the 8 factors that influence people's rate of adopting new products.

Finally, look at this model of the technology adoption curves. Why are they shaped this way? I'm going to ask in class on Tuesday, so be ready!

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