Monday, February 4, 2008

SWOT instructions

Hi 341ers,

Find instructions for your SWOT analysis here.

Note: In a SWOT, you should keep your descriptions brief and to the point, but not so brief that your audience doesn't know what you're talking about.

Poor example: "Competitors"

Better examples: "New firms entering same market space" or "Established firms working to hold market share"

See the difference?

Please ask any questions you might have in class, or during office hours, or in an email.

See you tomorrow!

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