Tuesday, October 16, 2012

In honor of tonight's Presidential debate...

 I know I haven't blogged in a long time, so I apologize!

I've recently seen a couple of infographics related to politics + marketing that I think are really fun, so here we go...

Here's another look at essentially the same kind of consumer data:

Getting more product-specific...  What consumers' beer choices say about their political affiliations and activities:

It's imperative to note that none of these infographics are based on the companies' donations to candidates.  They're all pretty simplistic consumption constellations based on statistical analyses of buying + voting behaviors. 

These connections between consumers, their brands, and their favored political parties can sometimes cause cognitive dissonance when a spokesperson/exemplar of the brand doesn't personally align with the values the brand has come to represent in the marketplace.

P.S. Here's one last one about which TV characters are Democrats and which are Republicans.  It won't load onto my blog (because it's interactive), but it's worth a click and a quick read!

Image sources:


Ericka Yockim said...
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Ericka Yockim said...
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