A good read

Hi CB students,

Here's more food for thought about consumption in these leaner times...

Have a wonderful weekend!

Assignment for 21 Jan

Hi everyone,

Here's what you should do before class next Wednesday:

1. Read "My Missspent Youth" by Meghan Daum.
2. Write a reaction paper (~2 pages, double spaced) about this essay, thinking about these types of questions:
What motivated the author to make the consumption decisions that she did?
Does she remind you of anyone you know (including yourself)? How?
Do her decisions seem rational? Why/why not?
Do you think she could have predicted/averted her financial crisis? Why/why not?
Did you enjoy reading this story?

Have a wonderful weekend!
Graham

Welcome to Spring 2009!

Hello to all my students in Consumer Behavior!

Please explore this weblog and get familiar with using it. Throughout the semester, you'll be able to find the syllabus, assignments, due dates, reference materials, grades, and all kinds of fun stuff related to marketing right here!

I'm looking forward to getting to know you, and to working on interesting projects that we're going to collaborate on.

Please let me know if there's anything you'd like to see added to help make this website more interesting, helpful, fun, useful, or in any other way better.

Thank you!
Graham