Wednesday, August 31, 2011

How to beat the bloggy blues


Are you dreading the blogging assignment for this class?

I understand! I confess that I am, by nature, a procrastinator who is also subject to fits of laziness...

However, I've found some tips from a fellow blogger about how to be successful in one's online journaling adventures. I hope they'll help me stay on track -- maybe you'll find some (or all) of them useful too.

Happy writing!

UPDATE: Adding a YouTube video to a blog is slightly tricky, but I managed to refresh my memory of how to do it.
1) Find the video you want to use.
2) Click the "Share" button under the video.
3) When the sharing menu pops open, click the "Embed" button.
4) Copy the HTML code that appears in the text box.
5) Paste this code directly into your blog post.

That's all! You've done it!

Photo source: http://weidnerappsych.wikispaces.com/Dec+13

Tuesday, August 30, 2011

The wiki is now open for business!


Hi everyone,

I hope your second day of classes is going well!

I've established a wiki for this class to use during the coming semester. Please feel free to link on over and electronically request permission to edit it. I'll give you a quick (but thorough) lesson on how to use it tomorrow during class.

(I've added a permanent link to the wiki in the sidebar to the left...)

Monday, August 29, 2011

Hey, hey, hey!


It's time to play the music, it's time to light the lights...

Welcome to the 2011-2012 academic year! Check back here for all the information you need for Consumer Behavior, as well as for info, tips, and fun, fun links to marketing and CB-related stuff.

Tuesday, May 17, 2011

Money, money


Click here to access a podcast of This American Life's story on philosophies of money (i.e., currency) -- it's fascinating stuff when you have an hour!

Wednesday, February 9, 2011

One response to hypercommercialism and hyperchoice




The Burning Man festival, held annually in the Black Rock Desert in Nevada, emphasizes experiences, interpersonal communication, sacred consumption, and playfulness. It's a "brand-free zone," meaning that any commercial brand names, logos, etc. are forbidden from being displayed. This doesn't prevent people from engaging in barter or other forms of trade, nor does it keep them from engaging in displays of "personal brands."

There's a consumer behavior researcher named Rob Kozinets who has written excellent essays & papers about this phenomenon.


Monday, January 31, 2011

The Persuaders

Hi everyone,

Click here if you'd like to re-watch "The Persuaders," learn more about everything they discuss in the program, and/or read analysis of these phenomena from academics, practitioners, and viewers like you!

This website is a great resource, and might help you prep for Wednesday's writing assignment.

Wednesday, January 26, 2011

A great example of escalation of commitment




Do you find peanut butter to be really time consuming and/or difficult to use?

If so, you're not alone... and the market has provided an incredible new product to solve your PB woes!

Note: That's NOT my baby.
Photo credit: http://www.ebaumsworld.com/pictures/view/226255/