Friday, October 31, 2008

Packaging analysis

Hello all 341 students,

Here are the directions for the packaging assignment that's due next Thursday. Please read the chapter before you do your own writeup -- I guarantee you'll do a much better job if you know what you're talking about when you start writing!

Wikipedia has a really good page about packaging that is both informative and interesting. I highly recommend that you read it in addition to the book -- it contains additional information that is valuable to your understanding as a consumer and a marketing student.

Have a wonderful weekend, be sure to vote, and I'll see you all next week!

(photo credit: alison*h/flickr)

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