Friday, October 31, 2008
Hello all 341 students,
Here are the directions for the packaging assignment that's due next Thursday. Please read the chapter before you do your own writeup -- I guarantee you'll do a much better job if you know what you're talking about when you start writing!
Wikipedia has a really good page about packaging that is both informative and interesting. I highly recommend that you read it in addition to the book -- it contains additional information that is valuable to your understanding as a consumer and a marketing student.
Have a wonderful weekend, be sure to vote, and I'll see you all next week!
(photo credit: alison*h/flickr)
Posted by Graham at 7:20 AM