Packaging analysis

Hello all 341 students,

Here are the directions for the packaging assignment that's due next Thursday. Please read the chapter before you do your own writeup -- I guarantee you'll do a much better job if you know what you're talking about when you start writing!

Wikipedia has a really good page about packaging that is both informative and interesting. I highly recommend that you read it in addition to the book -- it contains additional information that is valuable to your understanding as a consumer and a marketing student.

Have a wonderful weekend, be sure to vote, and I'll see you all next week!
~Graham

(photo credit: alison*h/flickr)