My Green Event instructions

Dear CB,

Here are the instructions for the short essay that's due next Wednesday (Earth Day).

Please note, the websites I included at the bottom are just to help you get started. You don't have to read all of them (though I think they're all good, which is why they're on the list), and you should strike out on your own in order to access the best, most relevant information for YOUR particular event.

Book list for Case #4

Dear CBers,

Click here to see which books you can choose from for the final case study.

If you have another one you'd like to use, I'm open to suggestions. They have to be about behavioral economics, and they have to be fact-based and solidly researched, but other than that, the field is pretty wide open.

Good luck,
Graham

TurnItIn: Case #3

You may now submit your cases to TurnItIn.

"Base of the Pyramid" conference

Hello CB scholars,

In class the other day, we talked about marketing products and services to the least wealthy segments of global society.

The next day, I received a call for papers for an international conference that addresses this exact issue.

"Prahalad and Hart (1998) initiated a stream of research and activity that has presented the world’s poor as an opportunity for innovation, partnerships and profitable growth. Others have raised concerns with this market-development approach and pointed to limited empirical research (Karnani, 2007; Landrum, 2007). Some initiatives have begun tracking the efforts of MNCs [multinational corporations] in the base of the pyramid (BoP) and suggest a second generation of corporate BoP strategies that include “co-invention and business co-creation” (Simanis and Hart, 2008, 2).

This conference will bring together academic researchers, especially those working across Southern Africa, to deepen our understanding of how organisations can more effectively engage in the BoP. The conference will provide an opportunity for researchers to present conceptual and empirical papers across a range of topics related to the BoP context."

Cool, huh? I guess that's the reason they keep coming out with new versions of the textbook every year or so...

Have a wonderful weekend,

Graham

Class on 4/8

Dear CB students,

In lieu of the case study, we'll have a special guest speaker coming to both classes. Jim Frisk is the internship coordinator for the U.S. Senate Finance Committee (which is chaired by Montana's own Max Baucus).

Please come ready to listen and ask questions regarding one of the most important and influential units of our Federal government!

Case #3

Due to the strenuous and persuasive lobbying of the 9:30 class, case 3 will now be due on

Monday, April 13.

Good luck, and happy long weekend!

Message to Marketing Juniors from Mike Gold

If you are contemplating a career in marketing, advertising, brand management or a related discipline you should consider taking Mktg 489/490 . This is a full academic year's commitment that leads to 6 credits.

5 graphic design students join the class in Spring 2010.

These classes lead to participation in the NSAC (National Student Advertising Competition) run by the AAF (American Advertising Federation).This competition is entered by some 180 schools nationwide.

The AAF gives the student teams a “client briefing” for which the students produce an entire “Integrated Marketing Campaign” from start to finish; this includes conducting research, determining the marketing strategy, planning the media both traditional and non traditional, producing all the advertising from TV to direct mail. The teams then present their work at the regional competition, which will be held in Spokane next year.

We are in a very strong region, competing against Univ. of Oregon, Portland State, MSU -Billings, Oregon State, Idaho State, Washington State, University of Idaho, BYU, Univ. of Washington, Boise State.

The standard is extremely high, the class does not have any, quizzes, tests or exams but is likely to be one of the most demanding classes you take at MSU; it will however be one of the most rewarding, if you are up to the challenge. I can guarantee you an experience that is the closest thing to real life that you will get while at university.

If you would like to know more about this class please e-mail me to arrange a time to meet and discuss.

The class will be limited to 10 marketing seniors.

Those not prepared to work all night if necessary need not apply!

Thank you for your time,

Mike Gold

Reid 311

mgold@montana.edu