Early-mid-semester fun pack

Well, hel-lo ladies!

At this point in the semester, you're probably ready for some marketing fun.

The following links all relate to product marketing to different segments of consumers. Check 'em out!

A completely awesome take on an already awesome song

A completely different take on online dating. (Take a look at their money-back guarantee!)

A completely different take on the stars of la Revolución and Spongebob

Discussion questions

Hi students,

Please take notes while watching "The Persuaders" in class this week. We'll discuss the following questions when we finish watching the film.

341: Be ready to talk.
343: I want you to turn in your notes/answers (as well as discuss). These can be very informal.

Hey consumers

What do you think of this?

341 Extra credit: Farmer's market edition

Sorry for the late posting, but I realized that some people might want a little guidance before they set out on Saturday.

While you're at the farmer's market, look for the 4 Ps. What's interesting?
Take note of what people are getting right, and what they might be doing better.
Are there particular target markets that different vendors are appealing to?
Do you see any aspects of the "dynamic environment" at work?

That's the kind of stuff I'm looking for. Nothing needs to be in-depth, unless you want to go there, but you should put some analytical thought into your analysis -- don't just describe what you observe.

Have fun, and happy shopping (and eating)!

343 First assignment

Here's what you should do before class on Thursday:

1. Read "My Missspent Youth" by Meghan Daum.
2. Write a reaction paper (~2 pages, double spaced) about this essay, thinking about these types of questions:

• What motivated the author to make the consumption decisions that she did?
• Does she remind you of anyone you know (including yourself)? How?
• Do her decisions seem rational? Why/why not?
• Do you think she could have predicted/averted her financial crisis? Why/why not?
• Did you enjoy reading this story?

Great first day of class!

Watch here for the best of the roll calls

Welcome back!

I hope everyone had an excellent summer, and is ready to learn some marketing!

Please explore this weblog and get familiar with using it. Throughout the semester, you'll be able to find the syllabus, assignments, due dates, reference materials, grades, and all kinds of fun stuff related to marketing right here!

I'm looking forward to getting to know you, and to working on interesting projects that we're going to collaborate on.

Please let me know if there's anything you'd like to see added to help make this website more interesting, helpful, fun, useful, or in any other way better.

Thank you!
Graham