Industry self regulation

Here are various people's takes on the new "Smart Choices" front-of-the-box nutritional information program that launched last year...

The Smart Choices website

New York Times

Progressive Grocer -- A side

Progressive Grocer -- B side

Pretty interesting, huh? What do you think about this program?

Early-mid-semester fun pack

Well, hel-lo ladies!

At this point in the semester, you're probably ready for some marketing fun.

The following links all relate to product marketing to different segments of consumers. Check 'em out!

A completely awesome take on an already awesome song

A completely different take on online dating. (Take a look at their money-back guarantee!)

A completely different take on the stars of la Revolución and Spongebob

Discussion questions

Hi students,

Please take notes while watching "The Persuaders" in class this week. We'll discuss the following questions when we finish watching the film.

341: Be ready to talk.
343: I want you to turn in your notes/answers (as well as discuss). These can be very informal.

Hey consumers

What do you think of this?

341 Extra credit: Farmer's market edition

Sorry for the late posting, but I realized that some people might want a little guidance before they set out on Saturday.

While you're at the farmer's market, look for the 4 Ps. What's interesting?
Take note of what people are getting right, and what they might be doing better.
Are there particular target markets that different vendors are appealing to?
Do you see any aspects of the "dynamic environment" at work?

That's the kind of stuff I'm looking for. Nothing needs to be in-depth, unless you want to go there, but you should put some analytical thought into your analysis -- don't just describe what you observe.

Have fun, and happy shopping (and eating)!

343 First assignment

Here's what you should do before class on Thursday:

1. Read "My Missspent Youth" by Meghan Daum.
2. Write a reaction paper (~2 pages, double spaced) about this essay, thinking about these types of questions:

• What motivated the author to make the consumption decisions that she did?
• Does she remind you of anyone you know (including yourself)? How?
• Do her decisions seem rational? Why/why not?
• Do you think she could have predicted/averted her financial crisis? Why/why not?
• Did you enjoy reading this story?

Great first day of class!

Watch here for the best of the roll calls