If the links to the two academic journal articles don't work (Zavestoski and Belk), here's the complete citation info you can use to look them up. I recommend using Google Scholar. It's pretty great.
"The social-psychological bases of anticonsumption attitudes" by Stephen Zavestoski
Psychology and Marketing
January 2002, Vol. 19, No. 2, pp. 149-165
Journal of Consumer Research
September 1988, Vol. 15, No. 2, pp. 139-168
September 1988, Vol. 15, No. 2, pp. 139-168
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