Friday, September 7, 2012

Anyone want to do some CB research?

Hi everyone,

This just popped into my inbox...  Please take a look if you're starting to get warmed up to consumer behavior research!
GfK "Next Generation" Undergraduate Research Competition

GfK sponsors an annual  paper competition geared to the next generation of consumer researchers.  Winners will receive a $1,000 award, plus an expense paid trip to NYC for the ARF Re:Think Convention in March 2013 to receive the award.  Undergraduates (individuals or teams from US institutions) are invited to submit a paper using primary research to address one of three topics (mobile marketing, impact of social media or other emerging issues).

Key Dates:

:: 10/29/12    Entry form due including a 2,000 word project brief. 

:: 11/5/12      Finalists notified

:: 1/28/13      Finalists’ completed papers due

:: 2/25/13      Winners notified

:: 3/20/13      Presentation and award ceremony at ARF Re:Think 2013 in NYC
Complete information can be found here, and here's a press release about the team that won this year's contest.

Please contact me asap if you think you might want to try for this.  It would be fun, and we could probably swing Independent Study credits into the mix, for those who would like this to go on their official transcripts. 

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