Chapter 11 slides...

... are here.

You should also read about Everett Rogers and his Diffusion of Innovations theory on this Wikipedia page. Note, especially, the 8 factors that influence people's rate of adopting new products.

Finally, look at this model of the technology adoption curves. Why are they shaped this way? I'm going to ask in class on Tuesday, so be ready!

Partay

Click here to get into the Smirnoff Raw Tea website that we talked about in CB today. Notice the constellations of products/brands/slang/etc., and what they say about the people in the videos.

Truly dorky pleasure

My dad sent me this video, created by Columbia Business School (CBS) students.

A little history: Glenn Hubbard, the Dean of CBS, was hoping to be appointed Chairman of the Federal Reserve when Alan Greenspan retired. As the former chairman of the president's Council of Economic Advisors, this wasn't an outlandish suspicion on his part. Instead, Bush named Ben Bernanke to the post. In the video, the singer is supposed to be Hubbard, and the guy with the beard is Bernanke. I think you'll probably recognize Pres. Bush...

Collared

Here's a story on the new wave of so-called "green-collar jobs."

Boycott Wal-Mart

I think this is one of the most shameful examples of corporate behavior I've seen in a long, long time.

My husband was telling me about it over breakfast this morning, and it literally made me feel sick.

What?? Wow!!

The meek shall inherit the earth...

Ball pit madness

Here's the scoop on the heroin-filled syringe in the McDonald's ball pit.

Here's the skinny on snakes (though these snakes are far from skinny) in a ball pit.

Bonus item: Here's a song about a heroin-filled syringe from the amazing Jeff Buckley. (Pay no attention to the first 20 seconds.)