Thursday, September 24, 2009

BUS 341 classes

I've posted the segmentation assignment instructions here and in the sidebar of this blog.

Above, you can see segments of grandparents in the UK, from research conducted by SAGA.
These researchers used geographic, demographic, and psychographic variables to segment the market in to clearly identified groups.

We'll discuss this assignment in class on Tuesday, but I know some of you wanted to get a head start.

Good luck and have fun!

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