Friday, April 25, 2008

CB Case #5

Dear students,

Yesterday, Julie S. and I discovered that there are apparently two versions of the case study that somehow pop up when you click on the earlier link I posted. I don't quite know how that happened, since I only posted it once.

Anyway, I've republished it in Google Docs, and you can access it here.

There should be only *4* questions, and Q2 should read:
2. How does culture play a part of how we feel about certain things? Does utilitarian meaning differ from person to person (or culture to culture)? Explain.

If, for some reason, you get a version that has 5 questions (with Q2 being about metaphors used in marketing), please let me know asap.


No comments: